02.03.2009 NAMIBIA GEARS UP FOR 2010
With 2010 around the corner, the Namibia Tourism Board (NTB) is hard at work
as it gears up to leverage opportunities to expose the destination Namibia to a wider international audience, according to Maureen Posthuma, Area Manager Europe and the Nordics.
“Namibia is a unique destination in Africa that offers something for every type of traveler whether the interest is in wildlife, landscape, people, adventure, geology, photography, culture or cuisine. Namibia has all this and a whole lot more,” continues Posthuma.
“The friendliness and cultural diversity of Namibia’s people, a well-developed infrastructure and an extensive choice of parks, resorts and a wide range of accommodation, from luxury to economy, all adds to Namibia’s appeal as an ideal destination for 2010 – whether before, after or during.”
It is for this reason that the Namibian Tourism Board will be embarking on a focused
2010 Promotional Strategy. Activities will include a broad range of above the line
advertising, supported by below the line promotional activities aimed at driving market education on Namibia as a destination not to be missed during the 2010 period.
Here’s a quick survey of what Namibia has to offer:
In the south, the spectacular Fish River Canyon, Ai-Ais Hot Springs, the ghost town of Kolmanskop, the Wild Horses of the Sperrgebiet and the architecturally stunningly beautiful coastal resort town of Luderitz.
The Namib Desert and Sossusvlei, best described as an ocean of monumental sand dunes (up to 300 metres, the highest in the world). The Namib Naukluft Park is the fourth-largest conservation area in the world. The Sesriem Canyon, located nearby is a small narrow gorge, eroded to about 1km in
length and about 20 to 30 metres deep with pools of water at its root replenished from time to time with good rains.
The capital city, Windhoek, in the centre of the country, is everything you would expect from a capital city; cosmopolitan with a healthy business and industrial heritage, high-end hotels, spas and golf courses, bed and breakfast hostels, bars, cafes and more.
Swakopmund is Namibia’s premier holiday destination and resort with every type of adventure activity possible.
The 700 million year old Spitzkoppe is one of the most photographed sites in Namibia and an alluring climb to any mountaineer.
To the north, lies Twyfelfontein with its stunning scenery of granite koppies, vividly coloured mountains, open grass savannahs and multitude of rock art and sandstone engravings. The nearby Organ Pipes (dolerite columns exposed in a river bed), Burnt Mountain and Petrified Forest too necessitates a visit..
The Brandberg with its fascinating geological history is the highest mountain in Namibia and a National Monument, again featuring thousands of rock art paintings and engravings. The mountain itself is composed of a single mass of granite that rose through the Earth's crust some 120 million years ago when the continents separated.
The haunting and mysterious Skeleton Coast, spanning 16,400 square kilometers of barren, unforgiving landscape littered with whale and ship skeletons, covered in a thick coastal fog caused by the cold Benguela Current..
Kaokoland in the north-east is a starkly beautiful landscape of table top mountains, cone shaped hills and rock-strewn plains where desert dwelling elephant, rhino and giraffe roam and is home to the nomadic Himba people.
The world-renowned Etosha National Park needs very little introduction, save to remind visitors that no visit to Namibia is complete without a visit to one of the park’s waterholes for a unique game viewing experience.
In the north-east, lies the water-rich wetlands paradise, the Kavango and Caprivi, a fertile wilderness of riverine forests, flood plains, swamps and open woodland that is a bird-lover’s paradise.
The Waterberg Plateau Park is Namibia’s only mountain resort with its striking red sandstone cliffs that is home to many rare and endangered species of game.
Spreading over much of eastern Namibia, lies the Kalahari Desert with its rolling red sand dunes that is home to many of the San Bushmen.
“Namibia’s proximity to and accessibility from South Africa, means it is ideally positioned to leverage tourism opportunities for 2010,” concludes Maureen Posthuma.
For more information, contact the Namibia Tourism Board in Frankfurt
www.namibia-tourism.com or www.namibiatourism.com.na
Consumer Info Requests from Continental Europe as well as from all the Nordic countries are handled by the
Namibia Tourism Board
60313 Frankfurt am Main
Tel 00 49 – (0)69 / 13 37 360
Fax 00 49 – (0)69 / 13 37 36 15